I have been an accidental archivist of the Sandi Thom saga for four years now, fighting a guerilla war over her Wikipedia pages to correct the more extravagant and lazy claims of her PR company. In the course of doing so, I have learned a little of how conventional publicity works: the sudden stream of 'lifestyle' features that precede any new record release, the positive gloss on any events in which the start is involved, the attempt to promote controversy by being banned from YouTube or criticising Lily Allen, and , underlying it all, a deliberate vagueness about tour dates, audiences and record sales.
What is funny is that not long ago this could have gone on largely unnoticed: if the media picked up on it, it was true, if not, it was forgotten, consigned to wastepaper baskets overnight. But thanks to the Internet, nothing ever really goes away. This means that everything is potentially 'on the record', and potentially therefore a future embarassment.
Just in the last few weeks, Sandi has said that she is:
* writing songs for films
* moving to Brighton
* moving to New York
* planning to marry and have a baby
* concentrating on becoming established in America
* touring Europe
* releasing another single off the last album
* recording a new album
* undertaking a tour of small venues in Scotland
Well, that will keep her busy!
But I won't be watching. If I am going to spend some of my time in monitoring Internet activity relating to an artist, I think I'd rather it was someone whose work I admired. So long Sandi - it's been, well, you know.